Apple's keyboards have long been labeled with Univers 57 (Condensed Oblique), a design choice by Apple's industrial design partner, Frog Design. This began in 1984 with the Apple IIc, the tilt of whose front-panel buttons matched the inclination of the lettering.

Univers was eventually replaced on Apple's keyboards by VAG Rounded, which has been used on all iBook models, 2003 and later PowerBooks, MacBooks, MacBook Pros and Apple Keyboards since August 2007. VAG stands for Volkswagenwerk Aktiengesellschaft[citation needed], and the font was developed by Sedley Place Ltd. for German car manufacturer Volkswagen and was used in much of their marketing materials. Volkswagen's modification of a classical typeface is similar to Apple's modification of Garamond to create a corporate typeface that is both universal and proprietary.